Buttero - Seoul Store

Layering space and time, this concept store is a microcosm of the Buttero Universe. Phosphorescent lights, as used in the Italian factory, emit an industrious atmosphere that connects this modern store to Buttero's rural beginnings, complemented by an elegant paint scheme that replicates the tanning process. Heritage iconography, curious historical memorabilia and a vitrine containing an antique drying rack give the shop a museum-like quality that exhibits the brand's authentic history, whilst the chic minimalist interior layout transports the shop into the contemporary era.