Buttero - Beijing Store

Transporting tradition and bringing something of the shoemaking process, this shop-in-shop exudes an industrious atmosphere. Phosphorescent lights, as used in the Italian factory, illuminate the interior layout, connecting this modern store to Buttero's rustic roots, complemented by an elegant paint scheme that replicates the tanning process. Curating origin side by side with the contemporary, the beautifully utilitarian design provides a gallery-like setting to exhibit vintage paraphernalia, antique artefacts and historical campaigns that tell the brand's authentic story.