Por Vocação - Moving Window

Stepping up to showcase the new range of Buttero shoes, we gained traction both in the street and online with this intriguingly mesmerising window display that went viral. Using industrial shelving, a conveyor belt and some smoke and mirrors, we constructed an almost magical contraption that, through manipulation of perspective, appeared to make the collection disappear and reappear from nowhere. With creative documentation, this sleight of shoe was viewed thousands of times, capturing the imagination of audiences in over 58 countries worldwide in just 24 hours.