Marques Soares - FW18 / Mylar

Like a soft winter breeze, concealed fans delicately ripple mylar sheets, mirroring the collection in 360 degrees and casting undulating phosphorescent light onto the pavement, creating abstract projections reminiscent of the shimmering reflections in an icy lake. By making full use of the dark hours of the winter solstice, this elegantly kinetic window display interactively lures passers-by from down the street to discover both the collection and what is causing these peaceful apparitions.

CREATIVE DIRECTION

 

POR VOCAÇÃO