Thursday, 14 February 2013
Here’s some pics from our latest Window Display following the season’s theme.
This new Window is basically a continuation of the two before (Xmas and Sale), as we somehow managed to make three consecutive window displays reusing the same card boxes and lights, with only minor changes to the layout.
Wishing you all a Happy Valentine’s Day!
Friday, 21 December 2012
Our AW12 Christmas Window draws inspiration from simple everyday things like cardboard boxes, a rug and seasonal christmas lights.
The nearly 2000 small light bulbs, inserted in each individually punched hole, create a dramatic effect at our shop’s entrance and to all those walking or driving by. We thank Tricana for the beautiful carpet.
Tuesday, 06 November 2012
Always with the idea of picking up something completely ordinary from our everyday life and use it for a different purpose on an unlikely context, our new window display has put a couple of ceiling fans to the test while showcasing some of our heavier/warmer footwear styles.
After a series of electronic trials and with the precious help of some skillful friends, we managed to prevent the shoes from literally taking off by making the fans turn at a lower speed and perfectly in sync (most of the times anyway…). Here’s how it turned out.
Thursday, 06 September 2012
With blazing temperatures outside, new things flooding in and Sale at full speed, our latest Window display took on the idea of opposites, between old and new collections. It showed a mannequin dressed in swimming shorts, half submersed on a make-believe pool while wearing some of our warmest pieces from AW12 on the top part.
Saturday, 12 May 2012
It was only appropriate to commemorate the return of New Balance to the shop by dedicating one of our windows to its timeless sneakers. With a constant flow of new models coming in, as well as old ones in different shades, we decided to play around with the variety of colors we have in stock and convey a message of individuality and self expression: choose your own. To do so, we customized a few defective pairs by painting them over and creating a paint track through the window and store front. Here’s how it turned out…
Friday, 10 February 2012
On this sale window, we wanted to play with perception, in a sense that an image can mean so many different things, depending on information, personal background or simply from where you physically stand. For us, it was also about communicating the end of something, a season, a stock, the end of a difficult year when people are looking to the future with uncertainty.
The purpose of a window display is always to attract people, to provoke their senses, stimulate a response. Guess we’ve achieved that, with national TV news coverage and all the feedback we got from the street.
Behind it though, was a much more optimistic viewpoint, available for those who were curious enough to look further and find out that, what at first looks one thing may turn out to be another. In the end, the message is much more airy, simple and fun.
Friday, 23 December 2011
On our ongoing series of Window displays, it’s about normal that every year around this time, we make one specially dedicated to the Holiday Season. As with every other Window, the challenge is big and more so with this one as people always expect something to Uau them and we must try not to disappoint. Including lights is always a good start, simply because we like lights, they are usually associated with the season and we always include them in our Christmas Windows. For this one, we’ve searched for old glass globes on our usual suppliers. These are antique pieces which are not being produced anymore, that at some point made part of people’s homes and that by itself connects to fond memories. Skipping the explanatory mushy part, it was a lot of trouble hanging all those globes, wiring them up and connecting the light bulbs in order to create a kind of light cloud that reaches all the way through the shop’s front.
Here’s a video of how it turned out. Oh, and Merry Christmas!
Friday, 18 November 2011
Guess we have all grown accustomed to wintery images of people, with their scarves being blown away by powerful winds. These images were the starting point for our latest Window display. We wanted to capture that moment when the scarf is gently flowing, parallel to the ground, while wrapped around a person’s neck. For those of you who haven’t noticed it, when cruisin’ down the avenue or just couldn’t come and see it, only because you are too far away, here’s a little video we made about it.
Thursday, 09 June 2011
Here’s some new single shots of our Green Window. This was the first outcome of the collaboration work that lead to our current window display. These new isolated shots show more in detail the product itself allowing to focus on the vegetable/natural aspect of it. As a quick reminder, this whole concept started after the basic idea that all Buttero footwear is made from vegetable tanned leathers (the most eco and environmentally friendly available).
Tuesday, 31 May 2011
After enjoying such a great feedback with last year’s Moving Window for the Buttero sneakers, we couldn’t help ourselves and try it again this year. Once all Buttero footwear is made from vegetable tanned leather, (which btw, is the most non toxic, environmentally friendly type of leather available), the starting point was to go green on this one. With this in mind, we challenged our friends and shop collective Os Suprematistas, who gladly joined us with their dedicated hard work and peachy plant selection. Together, we came up with the idea of using the items as containers for the the plants, after ensuring careful protection. As with all ideas, it derived and expanded a little and we ended up also using some Property Of… bags, a 19th century net hammock and some aged wooden flooring to set up the perfect backdrop.
A special thanks to Pedras & Pêssegos.
Friday, 12 November 2010
Not a year goes by that, by this time of the season, we don’t make a Window specially dedicated scarves. As inspiration doesn’t come easy, we try to even things out by working real hard on the subject. Eventually, something comes up. With the idea rolling, we have to find ways to make it happen, as frequently as possible in a low tech kind of way. Creativity is the key, with sourcing being another important part of the equation, as we’ve shown in this earlier post. For this window, inspiration came from an upcoming Found Photo
about some school kids having their picture taken. Let’s say, that was just the starting point…
Thursday, 04 November 2010
Preparing for our next window. Yeah, you guessed right, it has something to do with chairs…
Usually there’s a lot of research work involved and this time was no exception.
Wednesday, 06 October 2010
We admit being a little bias when it comes to Raf Simons so, after the last post, we dug into our Window Archive and came out with this one from the AW07 season debut featuring some of his shoes. Keeping it low-tech, this was what we came out with, using lamps, plastic straps, wire (… and some imagination). What we most remember about it, was the impact it made on the people passing by at night.
