Second day in Milan, our first appointment in the morning was at Tonello. The work process here is very different than with the other brands we work, more close to bespoke tailoring. There are a few sample styles made in order to decide on the shapes we like the most, and then we have to literally dig among the hundreds of fabric samples, organized by suits, blazers, shirts, trousers, you name it… It’s a lot of work and it can at times be quite confusing as, with so many options available, our decision is sometimes made upon the feeling that a little piece of cloth is giving us at the time. Besides that, it is also a good challenge and we end up with a very personal and bespoke selection.
Giorgio, our savvy guide in the world of amazing fabric samples, getting ready to start. Next, a pair of colorful shorts that immediately caught our eye. It’s nice to see some color splashes now and then, in an otherwise more understated palette of blues, greys or blacks.
A few samples spread on top of the table and on the floor, just to give you an idea on some of the options available. We could be here all day… unfortunately, there’s no time, we have to wrap things up as there’s other places we need to be and other brands we need to check.
A general view of the room with a nice white chandelier hanging above our heads and some pretty original tables made from industrial wooden cable reels. On the left, a rack with a previous selection Giorgio made for us.
Two other different perspectives from the room and a close up on the diversity of the styles and color tones hanging on the wall racks.