Supposedly intended as “a message about the spirit, independence, and inner worth of today’s young people”, this CK ad campaign was highly polemic at the time. Today, fifteen years gone by, it still retains it’s original force. Considered gay by some or has having light porn references by others, this ad isn’t that far away from American Apparel or even Abercrombie & Fitch’s nowadays mainstream campaigns. Browsing thru our magazine archive, we can’t point out that many campaigns as being so influential as this one when it comes to fashion advertising.
Monday, 26 July 2010
Best of Season Recap… Paul Smith Swimming Shorts
While Sir Paul Smith was reportedly seen at the Tour de France riding his bike and reminiscing about the times when he was an intrepid cyclist, we were thinking of the swim trunks we featured earlier this season and how flowers are not just a girl’s thing… If you’re lucky, you can still find a pair or two of these on our Summer Sale.
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Friday, 23 July 2010
I Can’t Stand Myself… Why?
Do you ever get the feeling not to be able to stand yourself for being so cool, while jerking around to the sound of repeated beats
and twitching guitars wearing dark suits with pale colored shirts and skinny ties? Well, some people do. We can only wonder why…
p.s. nice tie clip btw
Thursday, 22 July 2010
New in Store… AW10/11 Margiela Bags
First drop from the Maison Martin Margiela line 11 collection of accessories, the tote shopping bag makes it’s comeback for AW10 in two new colourways, slate and dark brown. With just the perfect size to fit all your everyday paraphernalia, the minimalistic styled bags are made of soft calf suede with carry handles and detachable shoulder strap. For your most precious belongings, there’s also an inside large zip pocket.




Tuesday, 20 July 2010
Star Wars X Band Of Outsiders and Margiela by John Woo
Star Wars has been inspiration to Hong Kong based designer and illustrator John Woo to create a series of work. “He Wears It” features some of the most known Star Wars characters dressed up in hype designers clothes. Amongst them we found Darth Vader dressing Band Of Outsiders and Jar Jar Binks wearing Maison Martin Margiela.
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Monday, 19 July 2010
Summer Sale Goes On…
Between some of the sale pieces still available at the shop, we selected these Our Legacy t-shirts available in cream or clay
and a Giorgio Brato dark blue structured blazer featuring an original closure detail. Sorry, no scarfs left at this point…



Friday, 16 July 2010
Modern Love Runaway Clothes
Sometimes, and since the weekend’s so close, all we wanna do is put on a t-shirt, slip on a pair of trousers and… run the hell out of here!!!
On another note, and just in case you’re disappointed by our simplistic way of putting it, what we really meant was, sometimes all you need to look great is some simple clothes and the right attitude. Anyway, we’ll discuss that latter on when we introduce another of our new brands for next season… Until then, hasta la vista, Baby!
… by the way, this scene is from Leos Carax’s film “Mauvais Sang”. We’re gone…
Wednesday, 14 July 2010
Underwood by Comme des Garçons Parfums
The people at Comme des Garçons Parfums are always finding new ways to blow our senses. Described as Wood gone mad, the house’s
new fragrance is described as an overdose of woods – oud, cedar, sandal, cypress and gaiac mixed with patchouli and vetiver. Stunning, mysterious and uplifting, Wonderwood is the ultimate wood fragrance and is now available at the shop. Once the bottle is never able to
stand on it’s own, we decided to display it horizontally, as it’s intended to be.
Tuesday, 13 July 2010
Sol & Luna by Our Legacy
Our Legacy established itself as a fine clothing brand focused on the history and quality of well made garments. They’ve also proven themselves as holders of great taste and if their clothes weren’t enough proof of that, the (look)book they’ve released along with photographer Viviane Sassen stands up for their good reputation. This beautifully made book is a specially made and well-built series of imagery with androgyny and beauty as the key principle. On another level, the guys (Richardos and Jockum) are also first class party throwers, the party at Le Baron during fashion week was smashing and we’ve discovered Jockum, besides creating great clothes, is also blessed with great musical taste and makes quite a sensation on the decks…
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Monday, 12 July 2010
Denim Gallery Biarritz AW10 T-Shirts
Record industry crisis aside, music surely makes part of everyone’s lives, judging alone for the number of mp3 players sold around the world everyday or the amount of people running down the street with headphones on their heads. Also pretty sure, some of us dreamed of being a blatant rock star or wanted to be a dj at some point in our lives…
For those of you who didn’t make it as long as for those who did, here’s the new Denim Gallery Biarritz music themed t-shirts. Handmade from organic cotton with boombox, partition, turntable and string motif prints by leading designers Sylvie Jaunet and Leslie David. The t-shirts are up for grabs at the store, as part of the brand’s new AW collection.
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Friday, 09 July 2010
Best of Season Recap… Raf Simons Belts
These Raf Simons snake inspired belts were one of last season’s best of’s here at the store. Phobia’s aside, the croc printed leather and the smart webbed canvas are just right for the thin forged buckles and the good news is, we still got a small quantity for you to get your hands on. So, what are you waiting for to have those snakes coiled around your waist?! Anyway, these belts are really hip, if you catch our drift…
Thursday, 08 July 2010
New Brand for SS11… Adam Kimmel
Here at Por Vocação, we’ve always had a soft spot for understated refined luxury and elegance. After all, that’s what classic style is all about. So, no wonder that one of our new brands for next season (SS11) is no other than Adam Kimmel. Jep! That’s it, Adam Kimmel!
After being on our watch zone for a couple of seasons, we decided it was finally time to go for it. We are obviously very excited about carrying his selected clothing line for, besides the somewhat bizarre inspirations he chooses, what we see in his brand is excellent cuts
and fitting with top of the shelf fabrics that attest his unparalleled vision for contemporary menswear.
Here’s a glimpse at Adam Kimmel’s singular universe, a video presentation for the upcoming Fall-Winter collection.

























